The quality of the chosen advertising strategy is assessed according to many criteria, one of which is the growth of buyers’ interest in the brand. This increases the company’s revenue, CTR (click-through rate) and the conversion rate on the site. But how to come to the fact that 160 characters of SMS-notification includes everything you need to know about goods and services? There is no need to use difficult terms or colloquial expressions.
Certain words that are commonly used in bulk email will help you. They were identified and published back in 1961. Since then, the list has grown steadily, and marketers advise using these phrases in addition to many of the messages they send to customers.
10 best marketing words for your SMS messages
To evaluate the performance of the chosen promotion method, use the SMS marketing tips. They will help you design a quality and simple newsletter that every potential client will love. At the beginning of your email, greet your customers with the subscriber’s name. Personalization is an important element of the newsletter as it helps to improve brand experience among users.
The use of conversion words is also suitable, since they can interest users and motivate them to perform targeted actions. It is enough to offer your clients the best conditions for receiving bonuses using examples of SMS with simple words that will make the chosen strategy more effective:
• “promotional offer”;
• “is free”;
• “new”;
• “buy one, get two”.
Another way is to create a sense of urgency so that subscribers know that if they delay their purchase, the stock could be out of stock. To do this, you can use the following words: “today”, “now”, “quickly”, “limited time”.
A call to action allows you to motivate users to take the necessary action that will benefit your company. This can be a click on a link, ordering a product, and so on. Include relevant emotional words in your newsletter and follow up on the results.
If a promotional offer is aimed at informing readers of important information, useful and informative messages will do. Use words like advice, time-saving, and others that will grab the attention of potential buyers and influence their interest in your service. To be sure that your mailing list will be delivered to addressees, it is enough to test mobile numbers using the service https://testelium.com/api/ .
Conclusion
The best method for increasing company awareness is by choosing the right promotion methods. Improve communication with each potential client. If they are determined to continue your collaboration, they will happily respond to your notifications. Messages will help you always stay in touch and quickly resolve any issues.
