Content consumption has weaved its way into our life at an unprecedented rate. Today, we don’t just sit back and observe the walls in the room. We just grab our cellphones and start scrolling on them.
If you were given only 15 minutes of free time with your phone, a vast majority of people would like to look at something aesthetically pleasing instead of a bland and straightforward design.
This means that your website’s design is truly a game-changer because it can make a world of difference to your marketing presence. To build a website that sells like hotcakes, you need to understand the fundamentals of website design.
Here is a detailed guideline about how you can embrace the pillars of stellar web design to bag the most significant sales in no time!
Why web design matters?
As you start a design or perhaps redesigning your website, you may wonder about its impact on the audience. If you have not thought about it before, then the next few revelations will indeed be eye-opening for you!
First impression is the last impression!
When your target audience visits your website, they experience everything that your business offers them. It’s just like entering a store, virtually. If you had a brick-and-mortar setup, then we are sure that you would have decorated your boutique with fancy paintings and shelving, played soft music in the background, and even added a few drops of lemon essential oils in a diffuser to make everything seem brighter.
But since a visitor on the website cannot experience the play on other senses, the eyes and mind are the only two that will secure your first impression. They will judge the worth of their time within the first three seconds of visiting your website.
If appeal and relevance were lost, then your nurtured lead would also abandon you. This is why website design plays a very critical role in your success as an ecommerce brand.
The essential website design tips
To help our readers figure out the best method for their website, we have curated a list of tips from experts to help.
1. Offer an experience
Your website must be designed according to the target audience. You cannot just pick a generic template and try to sell tattoo erasing concealer for sensitive skin. This means that your design must be in tandem with the specifications of consumer patterns formed by the segments you are primarily targeting towards.
Since the example points towards a niche audience, the design can include intricate patterns and color schemes that appeal to them. But if you were targeting a massive audience like Maybelline, you would choose something bright, catchy, and feminine to attract the right audience.
After all, the design of the website makes the first impression on your online presence. Pay attention to the loading speeds, mobile-friendliness, and placement of visual elements.
2. Build a brand image
The first impression and experience offered by the website must reflect on the brand image you are planning to create. This means that everything your brand stands for must be visible in the design of your website.
The color scheme, fonts, typography, and logo must all be synchronized to provide a harmony that not only sits well with the audience but also builds a compelling narrative for your brand. You can understand the intricacy of brand image with a look at Coca-Cola.
It is a popular soda that is enjoyed all across the globe. From Georgia to Ghana, Beijing to Bali, there is hardly any place on the planet that does not stock bottles of Coca-Cola. The distinctive shade of red and the bright white accents have helped the brand maintain a consistent brand image. If you look at their website, you will notice that it follows the same theme without any deviations.
The red color evokes a sense of joy and celebration, while the font reiterates the same emotion. The use of traditional coke bottles and other brand elements on the website makes Coca-Cola an excellent choice for learning the significance of brand image through website design.
It is a market mammoth and does not need a website to sell its wares, yet the brand has chosen to focus on every nook and cranny of design structures and elements.
3. Focus on the layout
Clean, simple, and minimal layouts are always very successful. It draws attention to the most significant elements without going too far!
The menu options and drop-down menu are determined according to the preferences of your target audience. You can experiment with a few layouts and conduct a split test to know what works better for your clients.
Avoid clutter at all costs as it negatively impacts the usability of the site. A grid is the best approach towards setting a layout for your site.
4. Pick a shade over the rainbow.
Color plays a critical role in website design. Establishing a color palette that is aligned with your logo and brand identity in your website design will add more value to your business than anything else.
If we have a look at Zara, the same template is followed there! The clothing brand has used white and black to keep minimalism in its design since the product images are the highlight of the site!
You can use blue to associate trust with your brand. Many financial advisors and banks use the color for the same reason. A black and white color scheme gives a high-end look to everything. Purple reflects luxury, and all shades of green are used to evoke feelings of relaxation and calmness.
You can have a look at the brand and color association studies available online to learn more!
5. People like to see other people.
Faces have the unique power of imagery that is hard to second. The human brain is a visual processor, and since it views the face most often, the magnetism of a face can work wonders for your website too! The use of faces on a website directly correlates with the number of conversions for a business.
Your website should not look like an abandoned spaceship with no human insight. It is noted that the use of faces helps companies build authenticity over the target audience.
6. Choose a font that says it all.
The rule of thumb for picking a font for the website is to look for the one that is easiest to read and also clearly visible on the background color of choice. The curvature and lines of your font should depend on the audience and niche of the business.
The younger audience likes stylish, curly, and cute-looking fonts, whereas older audiences prefer neat and clean cuts in the font. It should reflect on the brand’s personality as that could impact the perception of professionalism and youthfulness.
7. Prioritize navigation
The biggest benefit a site can reap is through the navigation it offers.
The ultimate goal of any website is to help consumers find the information they need without any hassles. Your website design must facilitate this process. User-friendliness plays a critical role in the success of your website, as it makes engagement a lot better.
Remember, if your site is not user-friendly, then all the budgets spent on branding, copy-writing, photography, and other marketing efforts would not work! It’s sad, but it’s true! So we recommend that you take the help of professionals like logo design valley to create a perfect website that attracts customers.
Remember that the quality of the user experience is exactly what helps in the translation of conversions. Airbnb is a site that uses navigation as its ultimate tool of engagement. From exploration to booking, everything is approachable via the homepage.
8. Make your website accessible for all.
Your website must be inclusive and accessible for all. This will not only enhance the user experience but also help you win brownie points from the audience and lawmakers. You need to simplify the navigation and make sure that the fonts and color schemes are adaptable for people with common impairments.
You can offer an adaptable version for your site, too, so that your average consumer can have a more complex experience.
Make sure that you know the legal stance on accessibility in your region. If the law demands it, then you don’t have an option, really.
Final Thoughts
Ecommerce website design is like a tricky game of Jenga. One misstep, and your website can come crumbling down. But it is the foundation of your online presence and cannot be taken lightly at all!
Remember that a well-designed website can help you leave a better impression on your prospective clients and help you nurture the leads towards conversion.
So take immediate steps today and consult the design specialists to help you excel in your website uplifting game!
And if you think you have suggestions for us too, feel free to mention them in the comments section below.
