Businesses have one goal in mind. That goal is to earn profits. Whether you are an owner of a large corporation or a small business, you know that you need to reach out to your target market. You need them to be familiar with what you offer.

Generating leads is a top priority for any business owner like you. Getting new leads is the first step to converting your target market to potential loyal customers. They can help expand your business. If you are investing your time and effort in expanding your web design business, generating leads should be at the top of your to-do list.

Getting Your Customers’ Email Addresses

A customer’s email address is important in lead generation. When you have a customer’s email address, you get to stay in touch with them. You have the avenue to send them promotional offers and other marketing details from your company.

This is especially useful for those who decide not to buy your product or engage in your service the first time. The interest is there. But, they may not have the resources to proceed with a sales conversion yet. Do not let them get off the hook that easy. With their email addresses in your system, you can send them more information about other products or services they may be able to use in the future.

Of course, you have to make sure that they opt to receive such offers. Otherwise, they may report you to the authorities.

Using Lead Magnets

Any business owner can tell you that getting the email addresses of your customers can be difficult. You cannot just expect them to give you their email addresses easily. How do you get their email addresses, then?

This is where the use of lead magnets comes in!

Defining a Lead Magnet

A lead magnet is a giveaway, a freebie, or an incentive that you give to your customers for free in exchange for their email addresses. Giving a freebie encourages visitors to sign up on your website and provide you with their email address.

Do you notice some websites telling online visitors to grab free eBooks? For them to get the eBooks, they will have to sign up, thereby providing their email addresses to the websites. In this scenario, the eBooks are the lead magnets.

Lead magnets can be anything. Aside from eBooks, you can hand out resource guides, checklists, and workbooks, among others.

Take note that inviting your visitors to your online subscription mailing list through a pop up does not demonstrate a lead magnet. You are not giving anything away for free in this scenario. As a result, your visitors will just close the pop up out.

Benefits of Using a Lead Magnet

Of course, when we talk about growing your business, the more email addresses you have, the better. This increases your chances of converting your target audience to sales.

But, using lead magnets does not only focus on the email addresses you get from your online visitors. There are plenty of benefits for you and your web design business. If you want to grow your business through lead magnets, take note of the following benefits:

Ease of Creation – I would assume that, since you have a web design business, you are also a web designer. In this case, creating a lead magnet will be easy for you. You already have the design skills necessary to create a lead magnet and incorporate it into your website. If you do not have the time, you can hire someone to do it for you.

Automated list building – When you create a lead magnet, you can expect the list building to be automated, too. Since this is the case, you do not have to build the lead list on your own. This frees up time and effort on your part.

Passive lead generation – You do not have to exhaust yourself trying to hunt for potential customers. Through lead magnets, you can generate leads in a passive manner. Your customers will come to you. You do not have to do anything else aside from managing your other marketing channels.

Increase in conversion rates – When you have more online visitors giving you their email addresses, there is a possibility that more and more people may avail of your product or service. Sales conversion rates will increase.

Higher ROI – The return on investment in this situation is high. You only get to create the lead magnet once. But, it can already draw potential customers closer to you.

Brand awareness in customers – Your customers will be happy with whatever freebie they receive from you. They benefit from the improvements that your eBook or checklists can bring to their lives. As a result, they tend to remember you and your brand more. Make sure that you are sending them useful content as a lead magnet.

Are these benefits already raising your excitement on using lead magnets? They better be. With one action, you get a lot of benefits for your business. This is how you get your web design business to grow.

Creating a Lead Magnet

The creation of a lead magnet does not only focus on thinking about what incentive you will be giving to your customers. It also covers a lot of areas, including design and even typography.

When creating the lead magnet, you need to make sure that it is working properly. For instance, if you are giving out a free eBook, the download link should be working. Online visitors should have an easy experience when downloading the file. Otherwise, you do not only lose the chance to a possible sales conversion, but you may also be damaging your online reputation.

The words you are using to entice your target market to your lead magnet are also crucial. They need to be inviting enough to make your target audience want to give you their email addresses. If you are confident about your design skills but not with your writing skills, seek the help of a professional.

You might want to consider using lead magnet software in creating your lead magnet. The lead magnet software typically contains templates that you can customize. This makes it easy for you to make a lead magnet for your web design business.

Conclusion

Indeed, using lead magnets is a great way to nurture the growth of your web design business. Lead magnets can help you gain more potential customers with a single action. While you may be giving out something for free, you are also getting potential sales conversions in return.

Hopefully, this entire article sheds a light on how lead magnets are beneficial to your business. How did your lead magnet go?