Internet is just like another space with billions of objects and countless words. It is not possible to analyze the stats but estimated there are moreover 1.8 billion websites activated by this time. Let’s assume how much data and searches we have.  All data is in text form for users. We cannot disregard the importance of content in the digital world it is the challenging job to keep readers for so long. According to research a total time spend on a website by any visitor is only 12 seconds.  This is how close you are, the only way to keep your visitor engage is your webpage content. There are many affordable custom websites designers in California, they design well-structured content and design, as they know it is the backbone of your website.

Let’s have a look at how to write powerful content, here we describe few principles to follow before writing.

Identify your audience

It might be easy to write on any topic you want to share with others. But it is necessary to know about your readers before drafting. Try to identify where you want to reach. This can be done by dividing your audience into categories like the primary audience, secondary audience. Once you clarify the most influential group or user who is directly looking for your content is your primary audience. Rest of all is secondary. It is generally recognized by site traffic. Let’s assume if you’re designing clothing website and you’re already running a store then your primary focus is your existing customers, and the secondary is anyone who’s looking for a clothing website. Once the readers are classified it is easy to write accurately on the subject. It helps to keep you on the top of Google searches.  

Pyramid style content formation

As we know there are billions of website available, according to facts visitors stay on any website is not more than 3 seconds if they are looking for something specific. Generally, a very minimal span occurred while searching any info. It is crucial to structured and designed your content from upward to downward like a pyramid.  The domain or area of study is on the top. Then, step by step generalized your more associated links and data. The ending is always about final thoughts or FAQs.

Make it simple

Write to the point, avoid long paragraphs and complicated structure. Deliver your message in a smart way, readers need simple sentences. While drafting remember your reader is from anywhere in the world. Make your content accessible and easy to read for everyone. Write like a professional, follow nouns and verbs correctly with accurate adverbs and adjectives. It is recommended to go through your final script before publishing, there are many spell checking tool available online.

Avoid Technical information

Remember a website is accessible from anywhere and anyone can visit your page. Avoid using information from technical aspects. It is important to use general language for better understanding.  For some reasons it might be compulsory to use complex terms, to overcome this scenario use hyperlinks or referenced link to demonstrate the background of that particular word. 

Enhance your vocabulary

Many words are repeatedly used when you are frequently writing, it could be the reason your readers lose interest. Try to use a different vocabulary it makes your content strong and responsive. You need to develop a world of words, especially for ones you used frequently. Varieties of words visualize your content and make it more engaging.  For website content, it is recommended using selected keywords for website rankings and this should appear at various times in your content. Learn basic SEO for improved optimization of your content. 

Set up images and animation

Believe it or not, a picture speaks louder than words. Make your content interesting by using funny infographics or animated videos. According to the research, picture transforms information faster than words, as human minds process visual more efficiently. Design your highlighted text in a graphical or chart order so it shows the bigger picture without complex reading. The obvious concern as a writer you might not be able to design graphical representation, for that purpose there are thousands of graphics designers and animators available online, they design your concerned text into an image within affordable cost.  Once you learn how and where to break your text, draw a rough idea of proposed text or banner. Gradually you cram how to move your text into infographics. Place them on corners, top for better visibility. 

Referenced your text

It is important to link your pages correctly. Most websites contain multiple pages with extended text many designers skip multiple pages. It is certainly important to sort out your pages according to the site map. Use the right position for hyperlinks and referenced phrases, direct those keywords to relevant information pages. This step is extremely important to create backlinking and recognizing your web content on multiple pages. However, it does not fulfill the requirement of proper optimization but once you designed your content up to the mark it will be easy to apply SEO once the website is completed.    

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