From a growing teenager to a business professional, these social channels have got their hold on each one of us. And their usage is not just restricted to sharing pictures, tagging people and posting selfies but there is a lot more to explore in this social media world. One of the most prominent fields where Social Media has established its undying presence is in the event industry. As stated above, social media is not just limited to smartphones and computer screens but has successfully grown to entice everyone through other digital mediums as well. One such excellent way of showcasing live social media content during an event is the ‘Social Walls’. But what exactly are these social walls and how do they manage to hold the interest of a massive audience during an event?

With the growing age of this universe, one thing which is keeping it vivid is technology; and one of the most beautiful technological innovations in today’s time is ‘Social Media’.  Socializing is ingrained in our culture, since always, but the only difference now is the medium through which we interact with other people across the world. Social media platforms have become the latest approach of tapping into the lives and knowledge of others. Facebook, Twitter, Instagram, and other social media channels have such a powerful impact on us that we are compelled to incorporate them into our personal as well as professional lives.

Let’s find out!

Social Walls – The key to event marketing

A Social Wall, as the name implies, is a big digital wall or screen showcasing the real-time content ( pictures, videos, captions, etc.)  uploaded on different social media platforms by the respective users. The content displayed on these walls is pulled out majorly using a hashtag and every time a new post is uploaded on any of these channels using the same hashtag, the social wall automatically gets refreshed and displays the latest content instantly.

These social media walls are of great importance in boosting audience engagement at your event thus creating more buzz and word of mouth marketing around your brand. One can install these social walls in various kinds of events be it a product launch, a concert, a sports event or a musical fest. But what other gains does a social media wall brings with it? Here is a list of some major benefits this digital display offers –

1. Installing a social media wall in your event, magically transforms your event attendees into a happy audience. People feel happy & satisfied being a part of one of the major attractions of your event. Content posted by them, when displayed on the big screen, makes them feel special and valued.

2. By analyzing the content published by different attendees, you can easily filter the audience which is relevant to your brand. It becomes much easier to target the right group of people instead of randomly looking for buyers.

3. A social wall helps you create a conversation around your event, not just by the current attendees but by their friends and followers as well. This, in turn, creates a loyal fan base which is sure to join you for your next event as well.

4. Using social media walls to invite authentic and relatable content by your audience is a great way to strengthen your social presence. Your event’s hashtag would be circulated on different social media platforms thus making more & more people aware of it.

Leveraging social walls to drive user engagement

To bring the best out of these social screens, one must be aware of what the audience is expecting out of it. So let’s throw some light on how these social walls can be leveraged for event marketing –

1. Create an impressive & interactive social wall – Displaying tweets and posts published by the audience on your social wall is a good start to your event but sticking only to this idea can be tedious & not enough to grab the attention of the crowd for a longer duration. So try to indulge your audience into some more relatable and engaging activities. For example, you can conduct a Q&A session with the crowd on the screen itself which encourages them to actively participate in your event campaign. Or you can also roll out a survey asking people to share their thoughts & feedback about how they like your event.

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2. Speaker’s corner on the wall – Speakers or chief guests are the driving force behind the success of your event. They have got a special place in the heart of your audiences and therefore also deserve a special corner on your social media wall. Displaying live feeds from their social accounts not only engages your event attendees but also expose your event in front of their millions of fans and followers.

3. Gratify your sponsors – Sponsors are the hidden catalysts of your event. These social media walls help you to bring them in front of a global audience by displaying their social media posts on a big screen. It is a win-win situation for you as well as your sponsors.

So here, we have discussed a few strategies to leverage these digital walls for a successful event. But there is always a scope for you to discover other interesting ways and get a better hold of your audience’s attention all the way to the end.