Introduction:

With the rise of the digital era everything in our daily lives has been made very easy. We rarely feel the need to get out of our comfort zone to acquire anything these days, thanks to technology. One such example is the launch of the platform known as Wikipedia. The creation and launch of Wikipedia has made it very easy for people around the world to collect information. Wikipedia single handedly has given access to one of the largest collections of authentic and reliable information to people all around the globe for free and one can access it just by a single click.

Various purposes to create a Wikipedia page:  

Over the last couple of decades it has been observed that the creation of Wikipedia pages has been done by many for a number of reasons. The basic reason for creating for creating wiki pages has always been to create awareness amongst people regardless of the places they belong to. But with the passage of time more reasons of creating wiki pages started coming into light. Some of those reasons are as follows:

To engage target audience: It has been observed that a large number of business organizations has been using wiki pages for their own benefits. The use of wiki pages had a positive impact on the ability of business organizations to engage with their target audiences. In fact many business organizations have experienced a very positive response from their target audience by using wiki pages. The use of wiki pages can easily be said to be one of the most creative ways to engage target audiences.

SEO ranking: According to many reports by different business organizations it has been observed that the SEO ranking of the business organizations has been getting higher. It can be clearly seen that the top ten search results on Google are usually wiki articles or pages no matter what the topic of search is. So, having a wiki page for a business organization helps it to rank higher in search results.

Higher Web traffic: Most business organizations usually create wiki pages so that they can use these wiki pages to pull web traffic onto their home page. And it has been seen that many business organizations have taken advantage from this and have successfully increased their web traffic using this method.

Things to avoid when creating Wiki pages

Wikipedia is a platform that requires a certain level of expertise to write for. If you are someone who aspires to be a wiki writer then there are certain things that you need to keep in mind and must avoid at all costs so that your wiki pages don’t get rejected.

Advertising and promotion: As a wiki writer you need to know and understand that even though Wikipedia is used as a tool for marketing but it still is a platform that is dedicated only to provide information. The platform strictly forbids promotional content that can be used as advertising. So, as a wiki writer you must ensure that your page contents are not promotional in any way.

Opinions: The purpose of Wikipedia was to ensure the flow of information that was based on facts and figures and could be relied upon. A wiki page with an opinionated view on things will fail to provide information based on facts because where your opinions are added facts take a back seat in the picture. As a wiki writer you need to ensure to keep a neutral tone when writing for wiki pages.

Rules and regulations: Writing for a Wikipedia page requires a wiki writer to follow the rules and regulations of Wikipedia and not following these rules will definitely lead to the rejection of your wiki page.