Businesses all around the world are acquiring mobile applications for the growth of their operations. Many statistics based report proved that there was exceptional growth in the sales of a business by leveraging mobile apps. In the past, mobile apps were mostly used for gaming and entertainment purposes only. Nowadays, most companies launch mobile apps to enhance the user experience of their customers which was not possible by desktop devices. 

Mobile apps were proved beneficial for the business as buying and selling of products became easy and accessible in just a few taps. Before e-commerce mobile apps, there were e-commerce websites but mobile apps gained much more popularity. There are certain features that mobile apps offer which make them unique and more preferable than e-commerce websites. Let’s have a look below to strengthen your e-commerce business with a mobile app.

• Quick Page Load Time

Mobile apps load much more quickly as compared to desktop websites. To open an e-commerce website, the user first has to open the web browser, then enter the URL and wait for the page to load. The mobile app has made it easy to connect with e-commerce service providers by just clicking the icon for e-commerce. Just after clicking the icon, you can start using it the next moment and hence can be saved from a long and tiring process of using a website.

• Smartphone In-Built Features

Mobile apps can utilize the features of the mobile it is installed on. These features include a camera, GPS, Bluetooth, etc. Various processes that were not possible on websites are now made automatic that uses these features. Online payment can be made using mobile apps by scanning credit cards from the phone’s camera. Online taxi service is introduced that arrive at your exact location using GPS. 

• Offline Functionality

Some apps use your device’s storage but provide you services without an internet connection. These inevitably take the storage to save files and resources but make it convenient for the users rather than waiting for an internet connection to use the app.

• Reduce Cart Abandonment

Reduce cart abandonment is one of the major issues that e-commerce businesses face. An average of almost 66% of customers abandon their carts during the checkout process. Usually, it’s due to the long and hectic checkout process that distract users. It can be reduced by making the process of checkout simple and easy. Mobile apps can save the credentials of the credit and debit cards of customers, providing them secure and one-click checkout. Mobile wallets, payment gateways or scanning of credit and debit cards are also added in mobile apps.

• Improve User’s Engagement 

Features that engage users are used by e-commerce businesses for their mobile apps. In these features, GPS has its importance as it automatically detects the location of customers which saves their time. Audio-enabled search is gaining popularity these days as it only uses a microphone to search for a product saving the energy to type and search the desired product. The camera is also used by e-commerce businesses so that users can take pictures of the product and add them with their reviews in the review section.

• Boost Conversation Rates

Interactive user interface and smooth navigation make conversation rates high. Research shows that conversation rates from mobile apps are much higher than websites. Customers who use e-commerce mobile app instead of e-commerce websites tend to spend more time on the app as compared to that of the website. Mobile apps also market its products itself through its push notifications feature diverting customer’s attention towards the app. You too can boost conversion rates by connecting with Mobile Application Development Company. 

• Enhance Customer Loyalty

There are higher chances that customers will order from an e-commerce business mobile app as compare to their website. Every time the customer opens the phone, the app’s icon appears on the screen that makes customers use it at least once in a few days. There are a variety of features that mobile app developers are working on to enhance customer loyalty. It includes customer-specific personalization – suggests relevant products based on customer’s purchased history as well as push notifications – to alert the user about ongoing deals, discounts, and reward programs such as gifts, promo codes, and vouchers.

Conclusion

In the end it could be stated now that the mobile technology has taken the e-commerce world by storm. There are a variety of features that mobile apps offer which helps in the growth of e-commerce businesses. E-commerce mobile apps are more preferable than e-commerce websites as apps can also use smartphone features including camera, microphone, Bluetooth, GPS, etc. Introducing an app for e-commerce business can be highly beneficial by using customer loyalty program techniques, reduction of cart abandonment by online payment gateways or scanning of credit cards, increasing user engagement through smooth navigation and user-friendly UI of the e-commerce mobile app.