Due to digitalization, we can expand our business easily outside the borders. It provides a digital platform to show your presence around the world. You can easily promote your business, no matter if you are in Portugal or Turkey. For this reason, many entrepreneurs are developing their websites so that people can interact with the products and translation services online. But one thing you must do is to translate your digital platform into a language that potential customers can understand.
There’s never a bad time to learn a new language. While we often think of picking up a new tongue as a pursuit that’s best left to the young (and indeed, it’s easier for kids to pick up mastering new language without a discernable accent), it’s a beneficial exercise for everyone, both from a cultural and cognitive standpoint.
At present, consumers are more aware than before. The success of your business is associated with consumers’ understanding. For example, if you want to tap into Portugal, then you must go for Portuguese translation services for your website. Translating the website in customers’ native language will increase traffic on the website and can make your brand recognizable. Moreover, people that just come to browse become customers. If you want to expand your business in different countries, then you must translate digital content into multiple languages. Let’s find out how you can do it.
Selecting the Right Translation Agency
When you want to translate your website, the first thing that comes to your mind is Google Translate. Why go for Google Translate when professional translation agencies are working. To show your business to the world, you must professionally provide information without any error in the language that potential customers can understand. Here, selecting the right translation agency will play a significant role.
Translating the content in multiple languages is not so easy. It requires the understanding of cultural and regional nuances to get your message across to the potential customers in an impactful manner. The professional translation companies possess a team of native translators that are born in the same region. Therefore, they have a clear understanding of regional and cultural nuances, and they provide impeccable translation services that are not offensive to any culture.
Translating the Content will increase Customer Trust and Enhance Revenue
A Common Sense Advisory study revealed that people like to consume information in their native language. Translation of the content in customers’ language will make customers know about your products and services in a better way. English is a global language and with the help of this language, you can reach a broad range of audiences.
If you are translating your website only in the English language, then you will lose a large market share from the rest of the world. For instance, Danish is ranked as the third non-native English language around the world.
Approximately 58% of the population speaks more than one foreign language like Spanish, Danish, French, and German in addition to the English language. These languages account for 25% of the European Union languages. If you want to tap into the Denmark market, then you should go for Danish translation services along with English to make your mark in the Danish market.
The content in customers’ languages will make them feel that products and services are specially designed for them. People start trusting your company and start purchasing with ease of mind. This return increases the revenue of your business.
Content Translation will Improve SEO
People look on the internet to search for different things. Whether you want to shop online or want to make an assignment, the internet is bombarded with information. If you have a website and want to translate it into multiple languages, then you must go for Search Engine Optimization.
It will help you to know from which region and in which language people are viewing your site. In short, search engine optimization will help you reach the target market most appropriately. If the content of your website is translated in a required language, then it will rank high in SEO and give more exposure to your brand. For instance, if Turkish websites are ranked high in SEO, then you must go for Turkish translation services.
Translating Website in Different Languages will Increase Content Traffic
Neil Patel, who is one of the top web content influencers of the Wall Street Journal and top marketer of Forbes, stated that when he translated his website into 82 languages then the traffic on the website increased by 47%. Going for a multilingual website and SEO for his website created a massive opportunity for the people that want to interact with the content in the language that they understand. Moreover, it also generated indicators for indexed pages and different queries in multiple languages. Resulting in a massive increase of foreign and new users by 60%. This shows that search on the web increased by a great margin because of translating the content into multiple languages
Increases Conversion Rate
According to Nelson Mandela;
‘’If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart”
This shows that when you speak the language of your customers according to their demands and requirements to satisfy them, then you can win their hearts. Speaking the customer’s language will increase conversion rates.
The people that are coming to seek information can easily convert to customers. Language translation is the key to success for your brand that speaks global languages. Moreover, the languages of the target market will make your brand successful in the local and global markets.
Wrapping Up
Are you ready to get leverage from language translation services? Breaking the language barrier to communicate your message effectively is the key to global success. Therefore, it is important to choose the right translation partner.
