It’s fantastic to get a lot of traffic to your website. However, the most important aim should be to guarantee that traffic leads to conversions, thus conversion rate optimization should be a top focus.
According to research done by WordStream, a decent conversion rate should be between 2% and 5%. In other words, you should strive for that conversion rate. So, without further ado, here are some pointers to assist you with CRO.
- Improve Your Page Loading Time
The speed with which your website loads has a significant impact on how effectively it converts visitors into customers. Websites are expected to load as soon as possible by the majority of users. When a page’s loading time is slow, users are more likely to abandon the page and go to another. Keep in mind that the sooner your website loads, the higher your conversion rate. Use tools like Google’s Page Speed Insights to assess the loading speed of your website.
- Blog
For a website, a blog is a huge conversion potential. A blog may utilize CRO to convert readers into leads in addition to producing insightful and informative material about your business. Adding calls-to-action (CTA) throughout an article or asking readers to learn more about a topic by providing their email address in return for an ebook or industry report are common examples of this approach.
- Pricing Page
For many website visitors, the pricing page is the make-or-break point. By changing the pricing intervals (e.g., price-per-year vs. price-per-month), explaining the product features associated with each price, giving a phone number for visitors to contact for a price quote, or adding a simple pop-up form, CRO may assist a pricing page which can convert visitors into customers.
- Landing Pages
They are meant to encourage users to take action, therefore it’s no surprise that they have the highest average conversion rate of all registration forms, at 24%. A video from last year’s event, for example, can be included in an event landing page to entice people to register this year. To entice visitors to download a free resource, a landing page might be optimized with preview material from the resource. You may be wondering how you’ll know when your company is ready to start optimizing for conversions now that you know where to look. Successful eCommerce websites have a few things in common. Those things being, a feature to export orders, advanced shipping rules, and direct checkout. If your site is lacking any of these, it is high time to change that.
- Make Use of Images Properly
All of the photos on your website should have a function and should not be utilized to just decorate the pages, since this will undermine your trust. Images, on the other hand maybe effective tools for clarifying what you provide or better showcasing your brand identity. Replace corny stock photographs with shots of actual employees or relevant and creative infographics that answer consumers’ concerns and queries – make your images helpful, not just pretty!
- Experiment With CTAS That Aren’t Buttons
When it comes to CTAs, buttons are frequently used. This is due to the fact that buttons usually stand out on a website and attract the user’s attention. People even seek buttons when they want to add something to their shopping basket. You won’t know unless you try, but this conversion optimization technique has promise for top-of-the-funnel and middle-of-the-funnel content. You might, for example, put relevant CTAs in a related blog article to urge visitors to download a related ebook.
- Invite Influencers And Exclusivity
Everyone favours different characteristics, which attracts attention. Why not collaborate with renowned companies to provide a limited-edition product line on your eCommerce site? This will strengthen your brand’s identity by providing excellent exposure and advertising, and the benefits will be mutual. Influencers can also guide or redirect traffic to your website (as their advice will drive trust across new users).
