When you have a website, you’re probably aware about the importance of blogging to promote your business. But do you know the right ways to optimise your blog posts to make them more likeable to the search engines?
Search engine marketers in London point out that a large number of bloggers simply fail to cash upon the vast marketing potential of their blogs. In the following paragraphs, let us explore some easy tips to optimise your blogs for the search engines and improve their prominence online.
Invest in extensive research: Professionals at a prominent SEO agency in London are of the opinion that keyword research is the base of on-page optimisation. Insert your keywords naturally in the content body as and when they are required. The Google Adwords Keyword Tool and SEMrush.com are two outstanding tools to find the most relevant keywords for your blog posts. These tools also show you the keywords that your competitors are targeting at to get traffic to their websites.
Insert keywords at strategic locations: Once you have got your most relevant keywords, place them strategically in your content body where they will have maximum impact on your visitors as well as on the search engine bots. Try including your keywords at the following locations:
In addition to the locations mentioned above, you also need to insert relevant keywords in title tags, meta descriptions and anchor texts. [An anchor text is the text that you hyperlink to take visitors to other related pages on your website.]
But here’s a word of caution; do not even consider overstuffing keywords in your content. This will obviously irritate your readers and at the same time get your blog spammed and the site penalized by Google.
Search engine marketers associated with DubSEO suggest you to stick to the tactics discussed above. May be they won’t deliver results overnight but in course of time, your site will drive thicker traffic and occupy higher positions on SERP along with bringing more conversions.
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