When you have a website, you’re probably aware about the importance of blogging to promote your business. But do you know the right ways to optimise your blog posts to make them more likeable to the search engines? 

Search engine marketers in London point out that a large number of bloggers simply fail to cash upon the vast marketing potential of their blogs. In the following paragraphs, let us explore some easy tips to optimise your blogs for the search engines and improve their prominence online.

Blog optimisation tips for search engines

Invest in extensive research: Professionals at a prominent SEO agency in London are of the opinion that keyword research is the base of on-page optimisation. Insert your keywords naturally in the content body as and when they are required. The Google Adwords Keyword Tool and SEMrush.com are two outstanding tools to find the most relevant keywords for your blog posts. These tools also show you the keywords that your competitors are targeting at to get traffic to their websites. 

Insert keywords at strategic locations: Once you have got your most relevant keywords, place them strategically in your content body where they will have maximum impact on your visitors as well as on the search engine bots. Try including your keywords at the following locations:

• Blog title
• Headings and sub-headings
• Introductory sentence or paragraph
• Concluding paragraph

In addition to the locations mentioned above, you also need to insert relevant keywords in title tags, meta descriptions and anchor texts. [An anchor text is the text that you hyperlink to take visitors to other related pages on your website.]

But here’s a word of caution; do not even consider overstuffing keywords in your content. This will obviously irritate your readers and at the same time get your blog spammed and the site penalized by Google. 

• Importance of image optimisation: Whenever you insert an image or graphics in your blog post, make sure to save the file using relevant keywords in the filename. Do not forget filling out the alternate text field with a crisp, keyword-rich description of the image either.

• Refer your sources with valid links: Whenever you refer any blogger or article in your blog post as your source of any information, provide your readers with relevant links. Practice this blogging etiquette as it may prove helpful earning useful back links from relevant entities. High-quality back links are very useful to improve your business’ online prominence in SERP. Moreover, this also acts as a symbol of authentication for your readers.

• Let readers subscribe to your blog: Do not forget including RSS and Feed-submission buttons at prominent locations on your blog post. This enables your readers to subscribe to your blogs so that they get instant notification whenever a new post appears without having to check your blog periodically for new posts.   

• Social media can easily expand the horizon of your blog: Popular social media channels like Facebook, Instagram, Twitter, YouTube and others help you get connected to both your current and potential customers. Start promoting your blogs across these channels to provide your content with greater online exposure. Free utilities like Hootsuite allow posting links to your latest blog post across your every social media profile just through a few mouse clicks.  

Search engine marketers associated with DubSEO suggest you to stick to the tactics discussed above. May be they won’t deliver results overnight but in course of time, your site will drive thicker traffic and occupy higher positions on SERP along with bringing more conversions.