A website is a reflection of your company. It’s the front door for people to get acquainted with your products and services. To make sure it’s working correctly, you’ll need to track website performance metrics regularly.
In this blog, we will discuss six core website success metrics that are of paramount importance among top website design companies which every business should be measuring to know if their website design strategy is working or not!
Number of Visitors (And Their Source)
Getting users to come to your site is always a good step. Keep an eye on fluctuations in traffic or sudden decreases. When you see a significant increase, you must know where they’re coming from. If you notice anything unusual going down over time regarding visitor count – and there are many reasons why this may happen- then take note as soon as possible so we can do something about it!
It also helps if we understand what sources our users are finding us through: Google organic search results (which will be impacted by how SEO friendly our website content currently is), social media channels such as Facebook or Twitter posts containing links, etc.
Average Time on Page
How long are your visitors spending on each of the pages? This time, take a look at how many minutes or seconds they spend there. Is it enough for you to get all that information across about what makes your business stand apart from others?
Perhaps informative videos have been uploaded, and now is an opportune moment to find out if people are staying around long enough to watch them! Suppose these videos average four-minute lengths per video. Does this reflect the length with which they stay on any page before moving elsewhere online or offline entirely after viewing one specific image/video too briefly (or not even waiting)?
Conversion Rate
It is the number you look at to know if your marketing strategy works. When people visit a website, potential visitors convert into customers and generate revenue when buying something, including soft leads, by filling out contact information on forms.
Many types of conversions can happen with landing page conversion rates, email conversion rates for subscribers in an email list who click links through those emails, visitor-to-lead ratios where visitors join a sales funnel by providing their name and phone number, leading them to become clients! The bottom line with these metrics? You need one (or all) of them happening before you’ll start seeing revenues come in from customer purchases or leads turning over into paying customers.
Call-to-Action
When it comes to your website, the call-to-action is everything. Suppose you want visitors on your site to take a desired next step (be it downloading a white paper or making an appointment). In that case, this single component of your site should be simple, concise and compelling enough for them to do so without hesitation.
But what happens if these essential calls are not made? You might need to go back over every detail that could affect their decisions, including tweaking small things like font size to see where change can occur. The key here is patience: testing different CTAs will require time and effort from both yourself and any potential customers who may eventually come across said changes.
Bounce Rate
The most viable definition of bounce rate is “the percentage of visits that go to only one page before exiting your site.” This could include visitors who:
- Leave by clicking an external link on the web page.
- Press the back button in the browser or type another URL into the website address bar
- Close the window, tab, or don’t interact with the webpage for a long time and go to session timeout.
As a web developer, you are constantly making changes and updates to your site. But how can you tell if the fixes that you’ve made have improved things? The answer is by tracking bounce rates in Google Analytics (GA).
A bounce rate higher than average could be due to recent website errors or other technical glitches that need urgent attention. For these numbers to provide insight on what exactly needs fixing, it’s essential not only to look at them but also to review traffic sources sending visitors with high bounces first-hand from GA.
Goal Progress
It will help to understand whether the visitors you’re driving to the website or a particular webpage are staying on it or are leaving right away. Do you have a recent change on your website that could be causing higher bounce rates? If so, see if there’s anything important in these sources and focus more of their traffic towards improvements instead of just wasting resources for nothing.
One should know which audiences tend to stay engaged with our content longer than others to avoid losing money through lost interest from potential customers. By looking at data such as this, we can then make necessary changes and invest time into what pays off best.
Final Thoughts
When you measure your website’s success, it pays to measure the right metrics. The six core metrics we’ve discussed in this blog post are a good start for any company looking to make sure their web design strategy is working or not!
Contact Techmagnate, one of the best digital marketing company in India, today to learn more about the critical website performance metrics crucial for your business. Our team of experts will help you develop an actionable SEO and marketing plan that drives sales online through a state-of-the-art digital presence with measurable ROI. Which of these six website success metrics have helped increase product sales on your site? Let us know so we can work together to optimize them further!
