We know it takes a lot to build an eCommerce website. We also know that with increasing competition every day, it is becoming difficult for eCommerce websites to stay ahead of their competitors. To surpass your competitors, all you need to do is work towards your conversion rate. Bigcommerce partner is the best option for developing your eCommerce website.

So what are the things that can be changed to get a better conversion rate for your website?

What is Ecommerce Conversion Rate?

Ecommerce Conversion Rate refers to the percentage of the number of people who visit your eCommerce website and make a purchase within a set period.

Ecommerce Conversion Rate is the most critical aspect of an eCommerce website. The higher the conversion rate, the higher the revenue and higher the customers. This defines the success of an eCommerce website.

Few Ways That Can Help You Increase Your Ecommerce Conversion Rate

1.Use of High-Quality Visuals

When it comes to online shopping, the customer can not see the product or try it on. All they rely on is the product images and videos before buying a product, making them extremely essential. The better the quality of the pictures, the better they will be able to analyze the product. 

We mean you should use high-quality product images and videos for better results. Pictures and videos define your product and help the customers to understand what exactly the product will look like. 

2. Offer Free Shipping

With the increasing competition and increasing trend of free shipping, you also need to work towards that. The shipping costs on any product can make or break your customers. There are so many eCommerce websites that offer free shipping, so why would the customer buy from your website?

If you think you can not avoid the shipping costs, make it clear on your website that you charge a shipping fee for your products. Clear and transparent communication is vital.

3. Improve Checkout Process And Cart Abandonment

Cart abandonment is a crucial issue to focus on. The average abandonment rate is around 67%, which is quite high. This can happen due to the poor checkout process. A poor checkout process can mean anything like:

• Unexpected Added Costs
• Price in Foreign Currency 
• Website Errors or Bugs
• Payment Declination
• Complicated Website Navigation
• Timeout
• Lack of Payment Methods

All the things mentioned above can upset the customer leading to card abandonment. After that, they will probably not return to your website due to the bad experience they had the last time. 

To make their experience a customer-friendly, you might have to make a few changes to your website’s checkout process, but it should be easy and user-friendly. This way, the cart abandonment rate shall decrease, leading to higher conversion rates for eCommerce. 

4. Encourage Buyers To Leave A Review

A good amount of customers check the product reviews before buying a product. In a study, it was seen that 88% of people believe online reviews as much as personal recommendations. This means you just have to encourage your buyers to leave reviews on your products. Not everybody leaves a review, hence, you need to offer them something to leave a review like incentives or discounts for their next order.

It is easy, and customers trust customers. So if customers leave reviews, may it be positive or negative, it will help you with a good increase in your eCommerce conversion rates. 

5. Return and Refund Policy

There is always this doubt in the head of the customer that they might not like the products they bought online once they receive it. It is not always necessary that the customers like what they see on a screen in their phones or desktops when it comes to them. 

Therefore before making a purchase, a customer wants to know about the Return and Refund Policy of the website. This can help your website to assure the users that even if they don’t like the product, they can return it in a hassle-free manner.

6. Personalization

There are tools like Google Optimize that can help you in making your website personalized for your customers. This means if a customer surfed through heels the last time they visited your website, they would be able to see suggestions for heels the next time they visit your website. 

This gives your customers a more intimate feeling, and they feel more connected to your website. It can not only help you increase your eCommerce conversion rates but get some loyal customers for your site as well.

Conclusion

We have mentioned some of the essential practices that should be taken care of to increase your conversion rate. Now it’s up to you how you can improve your website for the customers. The most important thing is that the customers should be able to use your website in a comfortable and user-friendly manner. 

They should also be aware of any important policies that your website practices well in advance so that they don’t get any shocking revelation later. We think you should incorporate all these practices on your website as soon as possible and see how your eCommerce conversion rate heightens.