Let’s face it, SEO is not as easy as it seems. You need plenty of patience, technique, time, and of course, money as well. Most importantly, you must know when the rules change and how to adapt.

Everyone has heard of SEO and what it stands for. Yet, many people have a challenging time understanding it. That is because Google changes its algorithm frequently. Since the algorithm is ever-changing, you need to stay up to date to rank in the top results.

Here the new SEO rules that you should follow in 2020.

Focus On Dynamic Content

There was a time when backlinks were used to rank in the top results. Many people were using shady SEO techniques to rank on the first page like adding links from big websites. However, Google has changed its ranking algorithm.

Now, you need to have rich content to rank on the top. The algorithm will determine the worth of your site by assessing the depth, differentiation, and worth of your content. It means visual aesthetics, alt tags of images, and depth of the text matters more than links.

That is why you must add keywords, videos, and photos in your content. We recommend creating infographics rather than long articles.

Research Low Competition Keywords

Keywords are still relevant and crucial for SEO. An excellent tip for creating new content is to choose a keyword and develop content around it. Wondering how to select keywords? There are numerous tools that will help you find low-competition and high-volume keywords. Once you optimize your webpages around the keywords, you can rank on the top search result page.

SEO Lasts Forever

Some people argue that ads are better than SEO since it can reach an audience quickly. Well, SEO is still the backbone of digital marketing and online business. And it will last until you remove the content. However, the ads will be lost as soon as you stop spending on it.

Also, the longer you keep content, the more authority it will have. This means people will consider your website as an authentic source because you have been online for a long time. A great thing about SEO is that it will not cost you a dime.

Content Will Still Be King

There is no denying the fact that content is still the king. You should keep in mind that expertise, authoritativeness, and trustworthiness of the content matters. Google pays more attention to the quality of the content than ever. Gone are the days when filler content stuffed with keywords will produce results. That is why you must come up with content that people are looking for.

Thinking how you can do that? The first tip is to develop a buyer persona. It will enable you to understand your audience’s likes and their needs, wants, and pain points. Through this approach, you can create content accordingly.

Another tip is to create content in a format that your audience wants to use. For instance, videos are trending. People prefer watching videos but there are different types of videos such as tutorials, vlogs, and webinars. Your target audience might want to see a quick vlog.

Besides this, some people prefer other formats such as infographics, or case studies. So, we advise building content in the format your audience wants.

Zero Click Searches Are On the Rise

By now, it might be clear that the content revolves around what the user wants. The same goes for zero-click search results. For those who don’t know, zero-click searches provide answers to the queries of users. It means you no longer need to click through a website.

If you want to appear in a featured snippet or zero position, you must include FAQ in your content. Or you can even include events and location information to appear on the top.

All in all, SEO is crucial for driving organic traffic to your website. It will help increase brand recognition and improve the overall conversion rate. You have to stay up to date with the latest trends to rank on the top of the search result page. Quality content is still important for Google and so are keywords. Zero click searches can drive more traffic quickly and will help in establishing your website as an authentic source. 

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