Trademark is one of the most valuable assets of a company. It gives a unique identity to a brand. Trademark can be a set of letters or a design or a combination of both. Trademark or logo is unique to company and the brand gets recognized by it. It differentiates one company from the other. Marks of established brands are easily recognizable and people’s buying decisions are influenced by the logo of a reputed brand.
A successful brand is recognized by its trademark, and all efforts must be made to protect it. Any trademark lawyer India would advise you to get it registered at the earliest to secure it from any misuse by others. There are many unscrupulous elements in the market who want to fraudulently use a successful brand’s trademark or logo to cheat consumers and make quick money. They look to illegally use your trademark with their substandard product or service for their personal gain, which can adversely impact your business and reputation.
Trademark Registration
Since your company’s logo plays a huge role in making your company different from others, it is necessary that you register it with the competent authority. In India, Trademarks are governed by Controller General of Patents Design and Trademarks. Once a trademark is awarded, you get the exclusive right to its use. This is done in order to avoid any confusion with other companies. This article discusses the reasons why trademark registration is important.
Brand Uniqueness
When you register your brand’s logo you would probably want it to stand out in a crowd, rather than something that is difficult to recognize. You would want your trademark to reflect your brand. A trademark should be unique, simple and easily recognizable. People should be able to easily differentiate it from others and be able to identify which brand a product belongs to. For instance, if you see a half bitten apple on a phone or a laptop, you can straight away say its apple product. This is the power of a logo or a trademark, and this is why you need to register your trademark, to protect it from any misuse.
Protects Your Product Name
Registering your trademark gives you an exclusive right over its use. No other company can legally use it for their products and there is no room for confusion. Once you have a trademark or a logo registered, you can use it on any product manufactured by your company. Whether you modify an existing product or launch a new product, as long as it carries your logo consumers will identify and relate to it immediately.
Trademark is forever
Your registered Trademark will remain with you forever. Once a trademark is registered after being certified as unique by the Patents and Trademark office, it becomes your sole property for life and you get the exclusive rights for its use. You can use it in your expansion plans within the same industry or any other industry. If the brand recall is good among the consumers, the mark would stand you in good stead even if you diversify into other fields. Prospective customers of your new product would not require any fresh introduction or convincing to buy your product as they would be assured of the quality and reliability because of their association with your earlier offerings. Brand recall plays an important role in growth and diversification of your business.
Protects your Brand’s Name
As mention earlier, trademark registration prohibits others from using it for their own benefit. There could be other companies that would, knowingly or unknowingly, be using the same name as yours. If your name or trademark is registered you can legally stop that company from using it. It is, therefore, crucial that you register your brand name as a trademark. If you notice someone else using the same name, you can approach the court to stop its use as you have the legal right to its exclusive use.
Trademark helps you grow your Business
There is no doubt trademark is an invaluable asset for your business. As your business grows and your brand gets recognized, the value of your trademark or logo grows immensely. You might have started with a particular product in a particular industry, but as you establish your brand and your trademark becomes familiar, it opens the door for expansion, in the same industry or new one. With an established name and an easily recognizable trademark, exploring new products and new markets becomes all that easier. Consumers will quickly recognize you no matter what field you enter. Gaining consumer trust is easy with a recognized brand name.
The points mentioned above explains why trademark registration is important. It’s an invaluable asset which needs protection. So, whenever you start a business and launch a new product, make sure that you get your trademark registered. Consult a trademark lawyer India to complete the necessary formalities.
