Google Ads is the most popular and a great way to advertise your products and services in digital market. It has been said that for every $1 of spent on ads, you get $2 of revenue. This is only possible if everything goes in a right way without any mistakes.
So, if you want your investment to go on right direction and get benefit through it, make sure all your process from the beginning goes perfect without any chance of error.
For your ease, I have collected some of the really best tips you can apply to avoid the mistakes and stop you from playing in vain.
- Neglecting Negative Keywords to avoid unwanted visitors
Negative keywords is a must use strategy to save your balance by preventing unwanted visitors that have really low chance of conversion.
A high click through rate can be loss to your ads as well whenever a low quality traffic arrives who have no interest in buying any products from your site.
Now suppose a person who is searching for a free product or a well discounted product and landed into your Google ads. It is almost sure that the visitor will bounce off without any interaction with your products.
This also helps in displaying your ads only to interested people that have high chance of conversion. So, always remember to add negative keywords while running Google ads campaigns.
- Neglecting Ad-Extensions to increase ad information
You might feel compactness on space creating your Google Ads. In that case you can take an advantage of ad extension that provides you extra space to include you more information and links.
You can add your links which you want your visitors to view directly without even clicking your ads. This saves your CPC rate because people can view your internal information only checking out your ads.
If the users are interested then there will be high chance of conversion. It also increases the options of interest to the visitors.
Things that you can include on your Ad-Extensions:
- CTA (Call-To-Action)
- Sitelinks
- Locations
- Structured Snippets
- More Bidding on popular Keywords
If your keyword is already ranked on top of Google search engine result page, then you don’t need to bid your keyword any longer.
Also, if you select a popular keyword with high difficulty in ranking, then it’s sure that you are going to lose your money on bidding which might cost higher than your monthly budget.
So, you should more focus on keyword research which will provide you information on level of keyword bidding. Before you bid a popular keyword make your balance strong so you won’t have to back down on the process.
- Testing your Google Ads too Often
This is a great method to waste your money. We all wish our ads to run perfectly without any errors. For that we might run multiple tests to ensure our-self but on the process we will be losing our lots of money which might create problem in further processes.
About the testing there comes mainly two points:
- Test your audience
- Test your ad creativity
These are two really important aspect which you need to test before you go live on your Google ads.
Also, before you test your ads, make sure you meet some certain criteria like, 1000+ impressions per month, 100-200 conversions per month and revenue of at least $500-$1000. Only then you can effectively run your tests without any doubt.
- Unknowing your competitors
Finally, a really big mistake which a very less people are aware of. You need to know your competitors before making a step into real market. The keyword you have picked should be checked twice whether it is already in used by your competitor or not.
You need to inspect their highly ranked keywords and also their landing page on how it looks like? So, you can make even better than theirs.
However your competitor is, try to create something more appreciating. You need to learn from your competitors. Scan their ad copes, landing pages and strategies that have used so you can improve on your pages.
Conclusion
Hence, if you really want your Google ad to run smoothly without any mistakes, you better follow the above points carefully while running your ad campaigns. This will definitely control your unnecessary waste of money.
