By the end of this year, email marketing is expected to change substantially. There are several predictions about it for the next year, including how it might get personal and customized through 1-on-1 marketing. If achieved, these new methods of email marketing could mean the marketing world would change completely, and for the better. A lot of email marketing services have also been keeping tabs on what they might have to do to keep up, and here, we will talk about the top 10 unique ideas for email marketing that could change the world of marketing as we know it.

Subscribing to a list

This an email from a company a client is already getting emails from, but it asks them to subscribe to a special list of some sort. The purpose of this list is to get them more involved in the company by giving them some benefit, for example, giving them a list of holiday discounts available on various products. 

• This list could include anything, from discounts to e-courses. 
• Email writing services can help you with this task, and they give subscribers easy access to whatever it is you want to promote.

Keep the tone light

You need to maintain a friendly yet formal tone throughout your email while making sure it doesn’t get too boring. Humor is a great way to get people interested in what you are trying to tell, it happens to be one of the most appealing marketing tactics to customers, and it catches their attention. Start with a light joke, maybe? If you can’t, or prefer not to use humor, you can still try keeping the tone light-hearted. 

• Make sure your email gives them a reason to come back to you. Some things stick out in a way that you remember them and want to come back, try using something to attract that kind of attention.

Get them excited! – Tools from email marketing services

If you have a limited time offer, a sale, or anything of the sort, you can let them know excitingly by setting a countdown timer in the email. A lot of email marketing services can help you out with this task. Setting up a countdown timer gives a sense of urgency and makes people want to get in on the action before it’s too late. It’s one of the most effective marketing tactics in the book, and incorporating a timer into your email is a great way to grab your customer’s attention.

Focus on aesthetics

With just a little bit of coding, you may very easily add some style to the font you use in your email. It makes your email less monotonous and can help attract attention to a specific part of your email, the one that you want to see stand out the most. For example, if you are having a flat 50% of the sale, the words FLAT 50% can be in huge, red, bold letters so that at a single glance, your customers will know what they’re looking for.

Give your audience more control

Within your email, there should be an option for people to decide how they want their subscription to be. Whether they want to receive updates more or less frequently, or what kind of updates they want. It should all be customizable from within the email, so they feel like their inbox isn’t always being bombarded with emails that they do not need.

Surveys or questionnaires

The great way to know what they’re thinking. Ask questions about your products, what they’ve used and what they thought of it. Along with that, use these to learn more about your customers. Their names, their interests and what they would like to see. Building relationships like this with customers are a great way to market.

Resending emails

Often, people will ignore the first time they get an email. That’s why you should send multiple emails if they did not open it on the first try. They will likely do it the second time around. Statistically, this has proven to be very helpful.

Offer exclusive content

One of the greatest tactics used by professional email marketing services, offering content in emails that cannot found anywhere else (including the brand’s website) is a great way to make customers feel special. Everything you offer in the email a sense of exclusivity, which would mean that your customer would be more inclined to avail this rare opportunity.

Live polling in newsletters

It is also another great way to learn about customers’ perspective on what you could do better, or which of your services they benefit from and enjoy the most. While this method isn’t the most common, it has been picking up recently, so it’s safe to say that in the future, this will be a great way to market. Future email marketing services will surely be incorporating this into their emails.

Animated gifs

Visual mediums are another amazing way to attract attention and give more information than writing does at a single glance. That makes the email much more attractive and a lot less monotonous.

ABOUT THE AUTHOR

Anthony Casper is an Auburn University graduate. He loves to write and has a blog that has a lot of following. In his initial years, he fulfilled his wishes to write for students by working as a writer for Email writing services.