Whether explaining a product’s functionality or delivering a brand’s message, explainer videos always stand out making things simpler for the marketers. Among the many types of explainer videos, the best ones include whiteboard animated videos. It is easy to create and fun to use. It can look good for brands of any category and niche. You can also add the color of your brand identity in the video to enhance the message and to leave a lasting impression. 

The Essence Of Storytelling

If you want to make your video look and sound exceptional, you have to incorporate a story that can entice the viewers and make them feel more connected. You have to make sure they spend more time on your video rather bouncing back within mere seconds. The only way to make that happen is to add the essence of storytelling.

Characterization

You need to add some characterization into your video as that helps give a face and identity to your brand. Add any character in your animated explainer videos that explains the content and deliver the message more effectively. When creating the character you need to keep in mind the company’s ideology and the market trends.

Traditional Touch

Even though things are getting modernized everyday still by adding a traditional touch you can enhance the look of your video. You can keep elements that give it a traditional look like adding a hand to draw eh video and sticking to the two basic color shades- black and white.

Content Synchronization

You know how the frame appears so synchronization the content according to your animation. Do not fill the video with detailed information keep the sentences short or rather sue bullets to explain your point.

The Drawing Hand

Use a hand to draw the entire video and make sure to animate the hand using real-life animation techniques. You can even create a character who can be seen drawing the animation. Try adding some unique elements to keep your audience indulged.

Trigger Emotions

If you want to add an element of excitement in your video, try triggering emotions. You need to make sure that your video has an emotional factor that can bring your viewers closer to the brand. They should feel heard and understood.

Maintain A Flow

You need to make sure that your video has maintained a proper flow. Each of its element should be placed in a way that it connects the viewers and delivers the point easily. The flow of animation, appearance of content and voice over all should be professionally synchronized with no hindrance in appearance.

Informative & Valuable

The best video is the one, which has valuable content. Nobody wants to spend time on something vague or uninteresting. You have to respect the time a viewer gives to your video and try to make the most out of it by incorporating informative content and delivering a rich message. Apart from this, try to format your content properly as well. You know there are lots of elements involved in an explainer video the moving background, appearance of objects and animation; therefore, a reader would be distracted enough to pay complete attention on your text. You have to keep the message as precise as possible so that he can gaze around easily as well.

Add Voice Over

The next step is to liven up your video and that is achieved by adding a professional voice over. Learn about your target audience and use region specific dialect. If you are targeted, the UK audience a proper UK accent will fit perfect and same goes for regions with other dialects. You can get the same video translated into different languages to increase your online reach.

Proofread

The last step is to check your video. You need to make sure it is free from any loophole or error. You need to check the appearance of each frame and the time your animation is taking along with the display of content. Go through each elements and scrutinize your video before uploading.

Wrap Up

This is the easiest way to create an interesting and result-driven explainer video. You can increase the revenue generation, conversion rates, and onsite traffic using a compelling explainer video. The videos are created using a targeted approach by carrying out an in-depth analysis of the current market. In this way, marketers get to know about the promising trends to follow. You need to make sure you have created a result-oriented approach before starting your project.